GCB was founded on the principles of product excellence and the highest possible safety standards. CBG's fundamental mission was to develop a unique, world-class bungee jumping facility. At the time, CBG wasn't interested in designing a mobile bungee jumping facility, so research focused primarily on finding the ideal location for the activity.

Six months later, after visiting hundreds of potentially interesting locations, the rock ("The ROCK") at Morrison's quarry was finally chosen, and the rest is history. Since then, tens of thousands of people have tried the products developed by GCB, in particular the 200-foot bungee jump and the RIPRIDE cable descent.